ABSTRACT
Traditional theories of ‘choice’ draw strongly on the models of classical economics. McLean (1987, p. 3) defines economics as ‘the study of rational decisions, whether in the market, in politics, or anywhere else’, and emphasises that within economic theory there are a number of important standard assumptions, viz:
that there is no accounting for tastes, but that whatever an individual wants, he prefers more of it to less; that the more he already has of any good, the less he will want more of that good in preference to some other good; not, that he is procedurally rational in making consistent and transitive choices; that goods or options can be placed in order, but not normally compared cardinally.
