ABSTRACT
In October 1994 at a holistic health fair in Glasgow’s City Halls I came across a small group – two women and a man – sitting behind a trestle table covered with pamphlets, information sheets, small cards, and a selection of thick paperback books with austere midnight-blue covers. The sober and restrained presentation of this stall stood out in the otherwise bustling and sensuous ambience of the fair as a whole (mapped in Chapter 8), and the books really caught my eye. I discovered that these were the ‘Bailey books’, of which around 8,000 are sold per annum in Europe and the British Commonwealth and as many as 24,000 in North America.4
