ABSTRACT
There is plenty of evidence in secondary sources that major concerns of ‘New Age’ as both emblem and idiom overlap with those of ‘alternative’ or ‘holistic’ healthcare.As Albanese (1992: 75) points out for North America:
It is no accident that the network of communication that has promoted the message of the New Age has relied noticeably on massage therapists and chiropractors, on bulletin boards in natural food stores and in alternative healing clinics, on ephemeral publications strongly supported by advertisers who purvey one or another form of physical, mental, and/or spiritual healing.
