ABSTRACT
An essential part of the marketability of many of our industrially produced items, even very mundane and very functional items, resides in their eye-appeal and thus visual design has become an integral part of most consumer products. Where the efficiency and performance of rival products is virtually indistinguishable and where costs of their production and marketing are very similar, design is the focus of competition, supported in some cases by heavy advertising to create an image associated with the manufacturer’s own product line, whether it be one of efficiency, prestige, or whatever.
