ABSTRACT
Tourism is driven by attractions. Attractions are the demand generators that give the customer a reason to visit a destination and, further, usually form the central theme for the visit. Ideally, they should be experiential, unique, exciting, one-of-a-kind encounters that appeal to the target market (EPGC 1995). No destination can succeed without a suitable breadth and depth of attractions, first to draw the tourists and second to retain them in the region for long periods. Simply stated, attractions act as the catalyst for the provision of all other tourism products and services. Without them, limited tourism development will occur.
