ABSTRACT
The previous chapter discussed the concept of products at a destination-wide level. This chapter discusses the development of cultural tourism products at an organizational or operational level. The conversion of a cultural asset into a cultural tourism product necessitates the transformation of that asset into something that can be consumed by the tourist. This process is normally achieved through some level of modification, commodification, and standardization of the asset. In doing so, it makes abstract experiences concrete. Although corn-modification has been identified as one of the great threats to extant cultural facilities, from a tourism perspective it is an essential and beneficial aspect of the tourism process that provides a wide array of benefits for the tourist, the commercial tourism industry, and the asset itself.
