ABSTRACT
In this chapter, I describe enterprises led by two Pakistani women who sold combinations of art, antiquities and classic embroideries brought together in clothes designed for the classed markets of wealthy local and transnational elites. Their design agendas echo Ritu’s design styles, though Ritu is a pioneer and in a mega-star league, as a commercially successful and powerful revivalist designer in Indian markets. However, there are some resonances of design aesthetics and sensibilities that I have described in the previous chapter which also apply to the enterprises I describe below. The first of these is Libas, which opened in 1988, and the second, Yazz, opened in 1995. Like Ritu’s enterprise, Yazz and Libas are also now closed. My discussion of the differences between British Asian diasporics and national design elites, many of whom are also transnationally located, also applies to the cases I detail below.
