ABSTRACT
The aim of this chapter is to introduce readers to a set of theoretical models that are subsequently to be used to analyse the ten cases that follow. As it is assumed that the reader is already familiar with many of these models, given the probability that the book is being used in conjunction with a course involving the teaching of strategic concepts, it is perhaps more appropriate to say that the aim of this chapter is to re-familiarize the reader with a series of models capable of shedding light on strategies within the technology, media and telecommunications sector. As a result we provide only a relatively brief summary of the models in the following sections, albeit sufficient for one unfamiliar with the textbooks to use the models to analyse the cases.
