ABSTRACT
Managing in a bargaining society is complex and uncertain. From the perspective of marketoriented companies, two societal interfaces predominate: private/public and profit/non-profit (Figure 7.1). Along these lines, great redistribution and legitimacy battles, especially pertaining to companies, are presently being enacted. Along these two interfaces governments (section 7.2) and NGOs (section 7.3) have to decide upon their role and level of dependency in their relationship with companies. The bargaining society is enacted in the relative dependencies
along these two interfaces and defines the boundaries and challenges for their interaction with society-their ‘Societal Interface Management’ (section 7.4).
