ABSTRACT
As the previous chapters have shown, the Rastafari religious movement has had an extraordinary effect on the arts, and the arts have promoted and sometimes consumed, quite literally, Rastafari. 1 In my first chapter, I pointed to examples of Rastafari in consumer culture: Rasta Pasta, Rastananas, and so on. But we could also look to the bob-sledding Jamaicans of the widely popular film Cool Runnings (1993). In almost no other medium than film, it seems, is the artistic portrayal of Rastafari as lopsided. How, then, do we begin to grapple with this cinematic history?
