ABSTRACT
By the end of this chapter you should be able to:
Understand the significance of the Internet as part of an integrated fundraising mix.
Develop a strategy for website development.
Develop an e-fundraising mix.
Explain how site design can facilitate relationship fundraising.
Explain the factors that drive success in Internet fundraising.
Describe the fundraising opportunities offered by interactive advertising.
Describe the fundraising opportunities offered by SMS text messaging.
