ABSTRACT
By the end of this chapter you should be able to:
Outline a process for developing a fundraising plan.
Explain the purpose of a fundraising audit as the first part of such a process.
Discuss the key information requirements of a fundraising audit.
Understand the categories of information gathered in the audit, why this data is important and how it can be used in planning.
Utilize key tools commonly employed in the audit process such as PEST, SWOT and portfolio analyses.
