ABSTRACT
By the end of this chapter you should be able to:
Explain how to appropriately track the performance of the fundraising function.
Explain typical patterns of performance experienced in a range of different forms of fundraising.
Describe the role of benchmarking in fundraising practice and the sources of comparative information that might help in this process.
Understand the drawbacks of using published accounts in comparing the performance of two or more organizations.
Understand how fundraising performance should be reported to organizational stakeholders.
