ABSTRACT
In their consideration of different 'types' of sport fans, D. L. Wann et al. make a distinction between 'direct' and 'indirect' consumers of sport. That is to say, they contrast those supporters who attend and watch a 'live' game with those who follow sport through more distant media sources. However, leaving this criticism aside for a moment, Wann et al. suggest that there is little empirically or theoretically known about 'indirect' consumers of sport. And it is certainly the case that little academic discussion has considered how sport is experienced and consumed in people's everyday lives away from the 'live' venue. However, contacting and conducting research on those who rarely attend 'live' sport, or those who have very little interest or commitment to following sport, can prove extremely problematic as the researcher does not have easy access to a ready-made sample group.
