ABSTRACT
Reduced amounts of text and ornate images in outdoor advertisements of the 1920s suggest that advertisers struggled to make ads quickly legible to motorist passersby. As motoring speeds increased, from thirty-five miles per hour in the mid 1920s, to forty-five miles per hour and fifty-five miles per hour in the 1930s, just how to communicate with moving audiences-now more accustomed to a faster pace of life in general-became a pressing question. The challenge was how to consolidate the message, to speak silently yet read loudly, without losing the point or the attention of moving audiences.
