ABSTRACT
Salesmen for poster advertising explained that the appeal of the poster was its outdoors setting, where nature “puts people in a friendly, cheerful, optimistic frame of mind.” The poster, “allied with air and sunshine,” was “kith and kin to Nature herself.” “When the buying public is a-walk,” they noted, “motoring, on the street, in the hills, it is out from under the dead weight of much materialism, of worry, of self-analysis.”6 Out-of-doors, the consumer’s mind “is most open to suggestions.”7
