ABSTRACT
Professor Cashmore: It’s 2016 and I’m in the USA. Today is a huge day over here: World Super Bowl Sunday. This year the rival teams are Tokyo Samurai, appearing in their first Super Bowl and the Las Vegas Fortune. Vegas is going for its second championship this century, having won three years ago under their old name Las Vegas Bengals. The old Cincinnati Bengals owner sold out in 2011 and the new owners, a consortium in which News Corp. has a 36 percent stake, moved the franchise to Nevada. Now, the city of Cincinnati has been promised an expansion team and has been granted permission to reclaim its original name. So, the Vegas outfit changed to the Fortune – quite an appropriate name in several ways, including the investment that went into building the franchise and an 85,000-seater stadium which has 70 percent of its capacity taken up by luxury boxes. Still the investment has paid off handsomely and the club has been estimated as worth $4 billion – almost as much as the super-rich Italian soccer club Juventus.
