ABSTRACT
You won’t find the above definition in Webster’s or the Oxford English Dictionary. Well, not yet. The verb to celebrify hasn’t quite managed to penetrate popular language, though there are a number of academic writers already using it without actually spelling out its meaning. While we wait for an official version, mine will have to suffice. The word itself might sound clumsy; but its importance is indisputable. The age of celebrity is well and truly upon us. We live in times when the famous are like new gods. We – and I mean all of us, fans, analysts, and journalists – don’t just admire the famous; we adore, adulate, and, in some cases, worship a class of people that have become known as celebs.
