Perhaps we can interpret the above as indicating that postmodernists know how to be in the right place at the right time. Certainly, critical management studies has been a major growth area, now with its own conference in the UK and a lively US-based discussion list. While any new forums for radical exploration of management and organisation are welcome, appearances can be deceptive. The diversity of people attending conferences and even contributing to discussions is not entirely indicative of the nature of the beast. For critical management studies is also Critical Management Studies, and for its adherents a brand of sorts.1