ABSTRACT
The language of the market place has been familiar to liberal adult education for many years, but it is only now becoming a part of the vocabulary of other educators. Even so, it is necessary to recognize that education has become a marketable commodity like other commodities, and that educational institutions are more like other commercial organizations, so that more commercial methods of assessment and evaluation are beginning to appear. Indeed, educational organizations have increasingly been forced to seek new markets, and this has caused them to become more competitive and flexible.
