When I was in kindergarten, my teacher taught me that the way to learn about a new object was to ask five basic questions: Who or what, when, where, why and how? I have always believed that the OLI (or eclectic) paradigm was about a subset of those questions. The ‘who or what’ is, of course, the multinational enterprise (MNE). While John Dunning’s writings often start with a definition of the MNE, the focus of the eclectic paradigm from its beginnings up to the present day has been O (why?), L (where?) and I (how?).