ABSTRACT
The second category of organizational forms at the co-innovation level is the category of projects. This category represents the temporary organizational structures in which various teams cooperate and transform innovative ideas into innovations for business. Projects and project management for eco-innovation and sustainability deal with realizing some of the innovative ideas that originate at the co-ideation stage by, for example, developing blueprints, basic designs, initial plans or prototypes. Projects define a time frame in which the team must realize the envisioned innovations while meeting several deadlines and achieving intermediate results in order to guide the cooperating teams. A project sets concrete targets that direct the project participants’ efforts and steer their activities. The targets are set in terms of concrete and measurable deliverables that the project participants have to create at a predefined moment in the time frame of the project. The results of the sustainably innovative projects have an environmental, social or societal impact, and this impact is used to attract customers. The products and services that the projects aim to develop must have sustainable value as well as financial value and must have the potential to generate value to the customer, the producer, and the public. Sustainably innovative projects are needed to transform the ideas that are generated by the key individuals at the co-ideation level into innovations for business. Eco-innovative and sustainable projects form the second element at the co-innovation level of the model of eco-innovation and sustainability management (see Figure 6.1).
