ABSTRACT
This book began with a reference to the ubiquity of the poster and the part that it plays in our social and commercial life. The greater part of it has been devoted to a description of outdoor advertising from the point of view of the advertising agent and the billposting contractor. It is fitting that it should conclude with an examination of the social aspects of this medium. Because this is almost the only form of advertising that is not presented to the public in association with news, information or entertainment, and because, as we have shown, it is virtually impossible for anyone to avoid seeing it, the poster has a greater responsibility towards society than any other medium.
