ABSTRACT
Outdoor advertising is advertising by means of posters. Most people will be content to leave it at that and accept the Oxford English Dictionary definition of a poster as ‘a placard posted or displayed in a public place as an announcement or advertisement.’ Something less simple, however, is required to define the subject of this book. To the outdoor advertising agent a poster is a placard or display posted or erected to be seen in a public place (that place not necessarily or usually being an actual point of sale but including public vehicles, transport stations and places of entertainment) as an announcement or advertisement.
