ABSTRACT
The outdoor advertising agent functions between the advertiser, or his agent, and the contractor; receiving from the one a broad indication of his intentions and accounting to him for the expenditure entailed on his behalf, and translating plans into action with the other. He inspects the work as it is carried out by the contractor and pays him for the space hired. Between these two sides of his business stands his planning department, which can call upon the accumulated knowledge of the organisation in the shape of experience and statistics.
