ABSTRACT
Ancient prejudices dying—The new era in Advertising—The word ‘advertise’: its history — Advertising defined — Influence of Advertising in removing an objectionable secrecy—Modern reforms in advertisements traceable to the United States—The ‘Printers’ Ink' Statute—Economics of Advertising—Advertising and its opponents—The influence of Advertising on prices—On new inventions—Economic usefulness of Advertising in standardisation of products—And in reducing expense of distribution— What retail prices are composed of—Advertising enlarges the market—Statistics of consumption of cocoa in Britain and tobacco in the United States—How advertising shortens the path of the product—Cutting out the middle-man—Proportion of advertising to sales—Advertising as a waste-preventer—Sale of by-products made possible by Advertising—If there were no Advertising?
