ABSTRACT
If advertising were a profession (which it is not), it would almost certainly by now have been described by somebody as the second oldest profession in the world. If the description has no other merit, it at least serves to indicate how long advertising has been with us, not as an organised industry but as a more personal activity, unnoticed, unintentional, innocuous, indulged in every day by all of us as part of the business of projecting ourselves and our personalities, communicating to others the intricate patterns of our own identities, ideas and idiosyncrasies.
