ABSTRACT
The discussion in chapter 3 of the relationship between consumption, identity and ethics in understanding creativity and the creative worker leads to an obvious question: What is the reality of life in the creative economy? This question is crucial when creative occupations are not only related to the vision of economic transformation described in chapters 1 and 3, but also to the broader governmental goals that are associated with the attempts of cultural policy to grapple with the ambiguities of modernity. Indeed, most fundamentally, the story of life in the creative economy is a story of ambiguity and ambivalence.
