ABSTRACT
Reading this chapter should provide you with the conceptual and analytical tools to:
• Define globalization, and the different strategies that firms can pursue in going international.
• Get introduced to the strategies that firms pursue when going global. • Understand the drivers of globalization and why firms go international. • Analyze who appropriates how much value from products that are developed and
sold globally. • Start to understand the critical role that governments can play in value appro-
priation.
