Reading this chapter should provide you with the conceptual and analytical tools to:
• Deﬁne globalization, and the different strategies that ﬁrms can pursue in going international.
• Get introduced to the strategies that ﬁrms pursue when going global. • Understand the drivers of globalization and why ﬁrms go international. • Analyze who appropriates how much value from products that are developed and
sold globally. • Start to understand the critical role that governments can play in value appro-