ABSTRACT
Organizational storytelling is coping, not only with being-in-quantum’s space-time-materiality, but also with what Zygmunt Bauman calls liquid modernity. Since the four pragmatisms are out of balance, we are adrift not just in quantum but also in liquid modern. Management storytelling, therefore, needs to cope with its own pragmatist imbalance to deal more effectively in the quantum-liquid age: to deal not only with the indeterminacies but also with the complexities of managing in a whatness quantum-situation of late modern global consumerist capitalism gone wildly “liquid” in ways that affect the who, why, and how of management.
