ABSTRACT
Frequently quoted: adapted from Oscar Wilde
OBJECTIVES
By the end of this chapter, you should be able to:
• distinguish between different motives for engaging in foreign direct investment; • describe the main theories of the internationalization of production; • describe how firms internationalize; • demonstrate an understanding of the concept of network and alliance capitalism and why
it is increasing in importance; • identify the main modes of foreign market entry and assess their relative advantages and
disadvantages.
