ABSTRACT
In contemporary societies, mass media are extremely important for almost all political actors (Zaller 1992). This is particularly true for social movements and protest groups. As a rule, they are outsiders vis-á-vis the institutionalized political game, having few means to get their voices heard and their activities seen. Joachim Raschke, a German political scientist, aptly-although not literallyhighlighted the importance of media coverage when he said ‘A movement that does not make it into the media is non-existent’ (Raschke 1985:343), underlining the fact that groups and events that are not reported by the media are known only to the immediate participants and bystanders, and not by the broader public.
