ABSTRACT
IN THE EARLY 1980s, at the dawn of what we now call globalization, a wave of books and articles projected Santa Fe to the world as an exotic getaway-America's own Tahiti in the desert, bathed in the golden glow of sunset. By the early 1990s, readers of Conde Nast's Travel magazine were voting Santa Fe their favorite travel destination in the world. But Santa Fe was hardly an overnight success. Community leaders had consciously set out in 1912 to transform their city into a tourist mecca. Their initiation of a communitywide historic restoration-at a time when preservationists elsewhere concentrated on house museums-helped broaden the scope of the American historic preservation movement.
