It is important to recognise at the start of this unit that all of us express attitudes towards the language used by other people. So, for example, we like to hear certain regional accents and dislike others, or there is often a current vogue word we ‘cannot stand’ but quite possibly start using ourselves, or there are taboo words which we believe should not be used in certain contexts and so on. All of us, to some extent, have attitudes towards language.