ABSTRACT

Globalisation is a phase in the development of capitalism that affects the production of life. Not only does it enter our lives, through what we eat and drink, how we dress, dwell, work, talk and think, but it also encompasses all our discourses, from economics to medical and biotechnological sciences, from architecture to politics, art and sociology. In its complexity, globalisation at once cannibalises and surpasses post-modernism. Whereas the latter is primarily embedded in philosophical and aesthetic discourse, globalisation is also a practice of everyday life. More than a condition, it is the texture of our cells, the anomality of our plant, animal and human nature, the informational space in which we live, culturally and geographically, our (g)locality in relation to the rest of the world. Interestingly, globalisation is achieved through performance. It depends on culturally determined performance indicators. It relies on the production, distribution and effect of information. In this sense it acts as a giant information technology factory, aiming for the production of an INFO-spectacle, which, like a magic circus, needs the constant attendance of a fair of animals and humans who at once produce, consume and witness everything around them.