ABSTRACT
The above epigraphs help set the contemporary scene. The first is from rival car campaigns waged on UK television and throughout Western Europe at the beginning of this century. The second is from an interview with the philosopher Gilles Deleuze towards the end of the last century. Both prompt fundamental questions about what may or may not be meant by ‘creativity’ nowadays. And both, in context, gesture backwards and forwards to images of creativity that have existed or may yet exist. Neither presents a complete picture, but taken together they help establish some initial terms of reference.
