ABSTRACT
The extent to which the countries of Europe have striven to integrate their markets and to remove barriers to trade among themselves makes the European business environment unique. Indeed, European businesses and enterprises from non-European countries with European market aspirations have become increasingly affected by policies and programmes devised at the EU level. In other regions of the world, countries have also attempted to integrate and unite their markets but nowhere has the integrative thrust been as ambitious, as far reaching or as successful as in Europe. European integration with all its complexities and problems
transformative impact on business, and acts as a benchmark and a learning opportunity for other regions.
