Management may regard the PR practitioner as an oracle capable of achieving the impossible, and demands made upon PROs and PR practitioners are often surprising. It may help the status of the PR practitioner to retain this legend, but the wise PR man or woman is humble enough to adopt the philosophy that every day is a new day. The most fascinating characteristic of PR is that one is always learning, that one never knows it all although constantly asked to give expert advice, for it is a problem solving business. The greatest attribute in PR is the ability to find out.