ABSTRACT

CHAPTER 2: A BUSINESS OVERVIEW OF FILM outlines the key characteristics and structure of the industry so that readers will be familiar with the key players, companies, concepts, and latest principles of film industry management. Readers will learn the changing nature of film industry technology, the various sectors of production, distribution, and promotion as well as exhibition, as they are introduced to studios, new media players, and the impact of the changes to the film business model. Readers will learn the trends in the structure of the industry, and various macro issues. The impact of new technologies will be introduced, as readers come to understand the evolution of film in a business context.