ABSTRACT
CHAPTER 8: FILM EXHIBITION, RETAIL, AND CONSUMPTION outlines the various means of film exploitation. Readers will learn about the sequence of windows, and how the industry maximizes the phases to generate the maximum profits. Readers will understand how availability of a film is created in a succession of windows: theatrical, new business models, the shift from DVD to VOD, OTT, and the impact of online and mobile platforms. The changing landscape of cable and TV will be explained through the lens of cord cutting as it affects all other forms of exhibition. The impact of global markets will be illustrated so readers comprehend the importance of foreign audiences. Ancillary rights, and their importance, will be explained.
