ABSTRACT
Norbrew has operated in the north of England for 180 years, where successive generations of family interests have helped to maintain its image as a closely knit, somewhat paternalistic enterprise which in common with other brewing concerns has faced a diversity of new challenges in recent years. These include a declining market for beer-drinking, exacerbated by poor summer sales and heightened product competition; the closure of traditional outlets such as working men’s clubs, coupled with changing customer profiles and preferences, has also been an issue of concern. In addition, the company’s consumer base in the north has been adversely affected by the impact of the recession.
