ABSTRACT
Fairbrush was a medium-sized, family-owned, private limited company. Its headquarters and main manufacturing centre were located on a greenfield site some miles from the nearest urban centre in the English Midlands. The company predominantly produced high-quality D-I-Y tools. Formally the company may be described as a multinational, with a number of geographically scattered overseas projects in merchandising and manufacture. However, these appeared very much as peripheral outposts of the single UK base for management, both economically and psychologically.
