Analyzing the Crowd
DOI link for Analyzing the Crowd
Analyzing the Crowd book
This chapter helps the speaker better determine who their actual audience is, what the audience is listening for, and how they can expect the audience to respond to their messaging. Understanding demographic data within this chapter helps show how to tailor a more specific message to the unique makeup of the audience. This chapter also examines Maslow’s Hierarchy of Needs and the importance of motivating the audience to pay attention to speaking details.