ABSTRACT
In this chapter, the author discusses how Thorning's prior knowledge and experience as inherited resources were put into service in the start-up of the company, and considers how the new experience gained through this contributed to reaffirm the basic narrative strengthening it further. She discusses the process of getting the production running over the first circa two years, and then considers the first sales of the company and finally the challenges of financing the running of the company in the start-up period. Like the fund-raising ingenuity exercised by Henrik Thorning, the service of entrepreneurial ambition he delivers to Fiberline is best understood in context, by considering the self-conception of the company. Henrik Thorning's product-minded behavior is not only a matter of temperament or personal and private fads, but also of self-conception constructed in interplay with the context of the start-up and expressed in a shared basic narrative.
