ABSTRACT
This chapter discusses quality criteria within the field of qualitative research, as well as reflect on the presentation of research. Pragmatic validity implies that the analysis contributes to answering the questions posed by the client, often by means of a dialogue, with the researcher performing the analysis. Recognizing the relevance of pragmatic choices in research also means accepting the consequence of the way in which such considerations bring about necessary adjustments to research issues and questions. Reliability is concerned with internal logic throughout a research project, and is strengthened by demonstrating how various decisions in a study are made in accordance with sound academic principles. While quantitative research methods have employed a statistical form of generalization that consider features of the sample in relation to features of the entire population, generalization must be thought of differently within a qualitative research framework.
