ABSTRACT
Ranging from anthropocentric to ecocentric, eco-ethics and environmental ideology express shared beliefs about how humans are situated within the living planet. The global ecomedia commons is where media communicate and operate from a spectrum of taken-for-granted environmental ideologies and eco-ethics. These different ideologies are ultimately reflected in various modes of media production. It is argued that eco-citizenship and ecojustice need to be incorporated into media education in order to counterbalance the ideology of unrestrained utilitarianism that influences media production and education.
