ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book describes the establishment of the current conception of the core Batman as a dark and brooding figure, and how this notion of a basic Batman identity—a Batman Prime—functions as a semiotic grounding point for variations. It considers the various ways in which Batman has interacted with issues of sexual representation. The book addresses Batman's hegemonic status as a white, upper-class American in relation to various characters of color who are portrayed as subordinates to him. It explores Batman's association with the darker side of the central superhero dichotomy between good and evil. The book also considers the oft-repeated stories that contrast Batman and Superman. It looks at the cute trend in general, and how it relates to Batman specifically, as a derivative of Japanese 'kawaii' aesthetics that facilitates a character/consumer affect of innocence and protectionism.
