ABSTRACT
This chapter begins with a research overview of the field of mobile business workers, and a review of relevant parts of work/family border theory. It examines the social costs of transmedia work by scrutiny of two different fields: those of mobile business workers and independent music workers. The chapter presents an equivalent overview of the field of independent music work and the introduction of the ‘transmedia entrepreneur’. It explores the social costs of transmediatization based on A. Giddens’ outline of modernity. Central to both the Giddensian framework and border theory is the notion that human activities, or lifestyle practices, seldom remain within just one life domain but rather overflow into other domains. The chapter focuses on interviews with 18 independent music workers and 13 mobile business workers. Following work/family border theory, the constantly mobile business worker would be a typical border-crosser, oftentimes finding him or herself in a borderland, somewhere in-between work and family.
