ABSTRACT
This chapter addresses employee engagement in Corporate Social Responsibility (CSR)/Sustainability from a number of vantage points according to themes of making the business case for strategic CSR/Sustainability through employee participation, employee stakeholders and public relations, and employee volunteerism's dark side. Public relations makes a substantive contribution when directly involving employees in CSR/Sustainability programs within organizations and enabling them to connect externally as volunteers providing community services in support of organizational CSR/Sustainability goals. Acting on CSR/Sustainability goals enables corporations to react to perceptions that a business should prove itself and earn society's license to operate. Globally, organizations' CSR/Sustainability service projects tend to cluster into specific areas. Organizations receiving the most volunteer support in the USA include religious, educational or youth services, and social/community service organizations. Public relations counselors also facilitate communication with external shareholders about CSR/Sustainability goals and accomplishments when employees are involved.
