ABSTRACT
This chapter explores how/where/when public relations students acquire skills necessary for performing important responsibilities was examined in terms of integrating public relations ethics and Corporate Social Responsibility (CSR)/Sustainability. It examines these key themes: integrating public relations ethics and CSR/Sustainability, learning leadership for public relations in CSR/Sustainability, ethical CSR/Sustainability training in the public relations classroom, acquiring ethical CSR/Sustainability training on the job and beyond. The chapter offers insight into formal classroom education and formative hands-on training to prepare for CSR/Sustainability work, and linkages with central themes in the public relations body of knowledge, particularly boundary spanning, ethics, and issues management. One of a public relations professor's chief responsibilities is to help students use communication and to view all public relations work through an ethics lens so that they may weigh the right thing to do against merely making an organization look good. Public relations professors set the tone for a career's worth of serving as an organizational conscience.
